FoodRisC seeks to characterise key configurations of food risk/benefit relationships and the consequent implications for risk communicators. It will develop recommendations about the unique potential of new social media and provide a systematic understanding of how consumers deal with food risk information. The project will identify the barriers to communicating to consumers across Europe and identify key socio-psychological and socio-demographic characteristics that affect food risk perceptions.
Laufzeit: 07/2010 – 07/2013
Förderer: Europäische Kommission, FP 7